Retailers have more choices than ever when it comes to building their retail media technology stack, but choosing the right path isn't as simple as build vs. buy. Should retailers invest in proprietary technology to create differentiation and control? Buy proven solutions to accelerate speed to market? Or partner with specialized technology providers to bring expertise, innovation and scale without taking on the full burden of development?

Led by Criteo, this candid roundtable will explore the tradeoffs behind these decisions, and where the answer may be different depending on the capability, the maturity of the RMN and the retailer's broader business strategy.

Rather than debating which model is "best," we'll dig into where it makes sense to build, where to buy, where to partner, and when a hybrid approach is the smartest path forward.